About AMR Productions

🎙️ Who We Are

AMR Productions is the brainchild of Anjanette Roberts, an entertainment industry veteran with over 20 years of experience spanning music, marketing, media, and cultural advocacy. Born and raised in San Francisco, Anjanette began her journey promoting parties and club events throughout the Bay Area, where she quickly gained a reputation for her unmatched hustle and grassroots street marketing tactics.

Her drive and determination led her to work with powerhouse labels like Def Jam, LaFace, Epic, and RCA, coordinating artist promotions and major label events. Over the years, she has produced iconic showcases and collaborated with legendary artists such as OutKast, Original Flavor (Jay Z), Kurupt, Mad Lion, The Conscious Daughters, RBL Posse, YoYo, MC Lyte, Coolio, Keith Murray, Beatnuts, and Digital Underground. She’s also contributed her talents behind the scenes with BET and the Radio Music Awards, specializing in artist relations and media coordination.

🔥 What We Do

Anjanette founded AMR Productions as a reflection of her entrepreneurial spirit, deep industry insight, and commitment to elevating independent artists. Through AMR, she has executed major marketing campaigns for top-tier brands including Quaker Oats, 7-Eleven, Levi’s, Hayward Toyota, Just Ice Tea, McDonald’s, and a range of cannabis brands and dispensaries.

Currently, AMR Productions manages legendary rapper Rappin’ 4-Tay, rising star So Vicious, and a roster of talented emerging artists and comedians. We are committed to artist-first relationships, strategic promotion, and cultural impact.

💡 Beyond the Music

Anjanette’s reach goes far beyond the entertainment world. She served as an on-air host for Q102’s Q-Munity Corner, a community-focused radio show that spotlighted conversations around health, wellness, and social change. Her commitment to advocacy continues through her position on the Board of Directors for the Courageous Women Association, where she supports survivors of abuse, trauma, and homelessness.

🌟 The Heart Behind AMR

With unmatched leadership, communication, and problem-solving skills, Anjanette continues to shape culture and guide the next generation of talent. Based in San Leandro, she is a proud mother of two and a dedicated force in music, entertainment, education, cannabis, and media.

At AMR Productions, everything begins with purpose, passion, and people.
👉 Let’s create something unforgettable. Contact Us

Founded by Industry Veteran

Anjanette Roberts